NATALIE OCHOA
Untitled 1, 2023
Digital embroidery on ribbon, digital
embroidery on canvas
embroidery on canvas
32 x 12 in.
Copyright The Artist
Further images
Natalie Ochoa, a first-generation American, takes inspiration from symbols of American Patriotism that frequently trend across media platforms. Using appropriation and collage, the artist manipulates these images and aesthetics to...
Natalie Ochoa, a first-generation American, takes inspiration from symbols of American Patriotism that frequently trend across media platforms. Using appropriation and collage, the artist manipulates these images and aesthetics to satirize Americana and its tropes.
Adopting the format of a County Fair Award Ribbon, Ochoa embroiders images from 1950s advertisements on to the central rosette. Untitled 1 (2023) depicts a stork carrying KOOL cigarettes over text inscribing “for a lifetime of more pleasure,” exploring mid 20th century’s mass marketing approach, which synthesized home, reproduction, and consumption as a means to obtain personal satisfaction.
Adopting the format of a County Fair Award Ribbon, Ochoa embroiders images from 1950s advertisements on to the central rosette. Untitled 1 (2023) depicts a stork carrying KOOL cigarettes over text inscribing “for a lifetime of more pleasure,” exploring mid 20th century’s mass marketing approach, which synthesized home, reproduction, and consumption as a means to obtain personal satisfaction.
Exhibitions
"The Boys Club (Redacted)," Curated by Cortney Connolly, at Susan Inglett Gallery, NYC. 5 December 2024 - 25 January 2025."NATALIE OCHOA: I Prefer Direct Sunlight," at Blade Study, NYC. 15 June - 16 July 2023.
